David Fong is a Performance Marketing practitioner with over 10 years of experience working with global brands, driving craft excellence in outcome-focused media strategies. Currently at PHD Media, he is an Account Director, and oversees a team of high performance digital executives across the Asia region.David is an ACLP (Advanced Certificate in Learning & Performance) certified trainer, and has conducted numerous workshops as an adjunct trainer across multiple institutes, as well as at the workplace, inspiring and up-skilling budding digital experts on topics such as Digital Transformation, Segment Marketing and MarTech.David is a strong advocate in life-long learning and empowering the next generation of digital leaders through purpose-led, grounded mentorship.An all-rounded digital strategist, David has a diverse analytics experience under his belt, withdata analyst stints at Australia’s Largest Comparator site, Canstar; Singapore’s LargestBank, DBS Bank to name a few.David previously co-founded digital app solutions agency, VLabs, raised an undisclosed pre-seed fund and built engagement tools for the education sector.Through the years, David has worked with household name brands across a wide range ofTech, Hospitality, Government, B2B and FMCG sectors, with up to annual billings over $40mUSD. His clientele portfolio includes Singapore Airlines, Chanel, Diageo, Google / YouTube, Dyson, Lego, Nestle, Carlsberg, Schneider Electric, Patek Philippe, Shangri-La, CPF, GovTech, GoDaddy and more.He holds a Masters in Commerce (Applied Finance), Bachelor in Communication(Advertising) from the University of Queensland, and has been recognised as one of 45Linkedin Certified Marketing Experts globally.